Positive Energy
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The Positive Energy Initiative looking for your support



The Positive Energy Initiative
Encouraging communities to connect…


INTRODUCTION


Today there seems to be a massive disconnect between people. We seem to be dashing along, sorting out our own business, with little time to engage with each other on that journey. I’m convinced this is the source of the massive negativity we are all feeling.

When young muggers are introduced to old people and encouraged to get to know each other the end result is both feel much better about each other and RESPECT their right to co-exist.

The Positive Energy Initiative is about bringing the wider community together, both on and offline, to generate positivity that will encourage people to value their human connections.


OUR GOAL


Our goal is to encourage communities to engage with each other so they have a better understanding of what is important to each, what makes them tick, with the aim of creating a positive mood that allows our young to grow and prosper, our old to feel safe and mums and dads everywhere to feel hope for the future.


THE MAIN INGREDIENTS


Community Group leaders tend to be very good at dealing with real people in real time but less interested in online engagement. Online is used heavy by the young and increasingly by parents for both social and business reasons. Older people are joining in to stay tuned to what’s going on with the younger generations and disabled people absolutely love this media as it can be difficult for them to get out and about.

If we could encourage community groups to aim towards a 20% engagement online and 80% offline this would probably not impact on any time they spend offline but actually increase their overall involvement by around 20%.

Why would you bother engaging online if that’s not your bag? Well, if you can find out more about other community groups in the area or similar community groups across the UK, then this may be of some value to you. If you are rewarded for the time you spend online then that gives a huge incentive… if that reward is cash to your favourite community groups then you will feel even more positive about it and very much more likely to engage. You’ll feel good about both making money for the groups and learning about other communities locally and further afield.

Where does the money come from? It comes from small donations from individuals and larger contributions from businesses looking to address their corporate social responsibility (CSR) plan and social profit initiatives (SPI)… SPI is a way of presenting company figures to show engagement with local communities. Documents companies will need to secure government and local council tenders in the future.

The options will be for businesses to donate locally or to a specific group of people nationally. This needs to be simple to encourage a feeling of fairness when people are engaging and communicating online. If they feel they can’t win funding, participation will be limited.


WHAT'S IN IT FOR ME (WIIFM)


Half the money will go to the community groups that are engaged in our platform and half will go towards growing the Positive Energy Initiative online community. To grow, people will be paid to find corporate sponsors and train community groups in how use the Positive Energy Initiative website to best effect. Business is about who you know and the concept of this just happening because people should give for free is naïve. The Positive Energy Initiative is about reward for effort both spiritually and financially…

There a millions of people who would like to help out for a few hours a week in the community but they don’t know where to start and really don’t want to fill in anymore forms… this would be the perfect resource for them once we have engagement from the community groups.


EVERYONE WINS WITH THIS MODEL


• Community groups who join in will generate funds by encouraging their fans to engage with the online community.

• People who join in will feel they are doing good work for their community groups and will also learn about the wider community by engaging online.

• Communities will know more about each other, there will be more respect and we’ll all get along better in the future.

• Companies win because they tick their necessary boxes and can feel good about it.

• The Positive Energy Initiative website sings the praises of the companies that engage and generates lots of traffic because people want to generate funds for their favourite communities.

• Personally, I get to work on a project that will be rewarding on so many levels and I will feel like a valuable member of the community… and as we grow more people will get that same feeling and be rewarded for their efforts.


SOCIAL MEDIA BUSINESS AWARDS


To help the project get off the ground we have come up with the Social Media Business Awards 2012. This celebrates local businesses and community groups and how they are engaging with social media. Using Berkshire as the natural foundations since we are based here, already have a history of creating an online community in the form of Business in Berkshire and also, in the last 2 years, our creation of Social Media Directors as an educational vehicle for local businesses to learn more about the benefits of social media for business building, mean we can maximise the potential locally before branching out further afield.


SELF FUNDING RAPIDLY


The concept feels good to me… next job, through the competition above, is to obtain the buy in of the community groups and local businesses.

The foundation website tools for this are mostly in place, they have been built by professionals in data security for use with libraries and medical surveys… we just need to build in the reward distribution system and design the look and feel.

£50,000 is required to build the technology and more importantly, connect with local businesses & community groups of all sizes. £10,000 for the technology part and around £5,000 per month would prove the concept locally… rolling out nationally would require further investment… this will be organic, with the support of major corporations who identify with the Positive Energy Initiative.


Please make a small donation via PayPal below or make contact and let’s discuss how you can get involved.








Thank you.


Jon Davey
LiaiseOnline Limited
01753 852904
email jon@socialmediadirectors.co.uk

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